That Boutique-y Whisky Company

That Boutique-y Whisky Company, established in 2012, is an award-winning independent bottler known for its exceptional and diverse whisky offerings. They started with a strong lineup featuring single malts from renowned Scottish distilleries like Ardbeg and Macallan, as well as rarities from closed distilleries.

From the beginning, Boutique-y aimed to differentiate itself from traditional independent bottlers, with their distinctive and playful labels designed by artist Emily Chappell. Their labels, initially inspired by superhero aesthetics, evolved to embrace whimsical and creative elements that made each release unique. These labels have been a significant part of Boutique-y's identity, although they polarized traditionalists. Their labels are a hallmark, designed to complement the whisky's character, the distillery, or the people behind it. The company embraces diversity, featuring whiskies from various countries and distilleries, often showcasing craft and emerging distilleries.

Boutique-y Whisky Company caters to a particular type of whisky enthusiast, focusing on the enjoyment and fun aspects of whisky rather than image or luxury. Over time, their bottles gained recognition, even among skeptics, as they found their place in bars and restaurants worldwide.

In 2016, Boutique-y Whisky Company started including age statements on their labels and committed to transparency in whisky composition, supporting Compass Box's campaign for Scotch whisky transparency.
That Boutique-y Whisky Company's dedication to quality, creativity, and a playful approach has solidified its place as a significant and respected brand in the whisky world, celebrating the spirit of whisky while pushing the boundaries of tradition.